Firefox Send Tab

Leveraging Push technology as it was announced in desktop browsers.

When Push technology was announced on desktop it cleared the path for realtime multi-device features.

My Role

Senior Product Designer

Teammates

Engineers, Program Manager, Product Managers, Security Engineers, Data Scientists

Challenges

  • Had to design for the slow path to reliability
  • So many edge cases
  • Difficult to user test a multi-device feature

Methods

  • Mockups
  • User Flow Diagrams
  • Content Design
  • User Testing
  • Data Science

The problem and how it was solved

Our user research team identified that users were struggling to complete tasks across devices.

When Push technology was imminent in the desktop browser, I proposed that we integrate it into all of our browsers.

"With the combination of encrypted storage, and a browser on all major operating systems, Mozilla could deliver on the promise that users could own their life on every device."

The feature was first introduced in its early form in a low risk way through contextual menus.

How might we indicate incoming tabs with minimal distraction?
How might we indicate incoming tabs with minimal distraction?
The various states of the feature
The various states of the feature
Even the iPad got its own treatment
Even the iPad got its own treatment

Sticky Situation

New user retention of Firefox in weeks if a tab has been sent
New user retention of Firefox in weeks if a tab has been sent

Research Findings

Users struggled to complete tasks across devices.

Impact

Users who created a new account and sent a tab in the first week were twice as likely to remain as Firefox users.

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